Chapter 1 starts by acknowledging that some great strategy gets done – but it’s not all about the gee-whiz successes that make the headlines. For every Google, Ryanair, IKEA and Amazon there are plenty of solid, strongly directed businesses that keep driving forward, staying ahead of competitors, doing well by their customers, giving staff a sound and stable living, and delivering results to investors year after year.
Headlines also make sure we all know about the “Ugly” – the Enrons, Lehmans, Blockbusters ...
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